A Few Words from the Owner

Jason Holly, at IPCPR 2012…

 

Several years ago I was involved as a producer of a movie (La Soga) in the Dominican Republic. As an avid cigar enthusiast, I made some great new connections during the three months I lived in Santiago. When I returned home I purchased an existing retail store, El Humidor, and have since doubled it in size and sales. This did not satisfy my hunger for the cigar world, in fact, now I craved more…

This is the genesis behind the idea of creating a new cigar. At first just a “house line” but then I realized I had way too much energy, drive and ideas to be constrained by a small project.

What started out as a concept has blossomed into a full scale brand with my mentor Guillermo Leon, the owner of La Aurora. Guillermo has given me access to the factory to work on projects as I see fit and develop concepts and short runs using the library of tobaccos at La Aurora’s disposal. Along with Guillermo and Manuel Inoa — I have already created three solid releases that are in the pipeline. These aren’t what you’ve come to expect from La Aurora in terms of names, sizes and strength. However, they have the signature level of high quality everyone has come to know this 109 year old factory for producing.